Studies tell us that consumers are 4 times more likely to watch a video about a school than read about it. Other research says that video is processed 60,000 times faster than text.

The videos we make for your school will go beyond YouTube to have a significant impact on your SEO. Over the last few years, search engines have been focusing on improving their users’ experiences by providing relevant and valuable results. Combine that context with the growing interest in videos and you’ll understand why search engines now consider videos as highly valuable content.

There has been a massive boom in videos on social networks in the last few years. As such, video is now being integrating into their core user experiences. A quick look at any social platform is revealing – most people’s feeds are loaded with videos. Additionally, the sharing potential can multiply your visibility and help you reach the audience you’re looking for. Given that your video will reach your potential consumers organically, the impact will be higher.

I know creating a video for your school can be costly and you might feel tempted to see your finished video as a done deal, but consider the fact that footage can often be reworked into alternate videos, shortened and repurposed to give you fresh content for months on end. There are many options for creating additional material as needs arise.

According to HubSpot, there is up to an 80% increase in conversions when you include video on your landing page! Additionally, 90% of families say that videos are helpful in the decision process. The more videos you have to help educate and inform your prospective familes, the more you will build on that foundation of trust-- trust translates to applications.

We have yet to run into a school who has not reported an increase in applications and enrollment as a result of our video work for them. Besides being thrilling for us to know we're truly helping schools succeed, this gives us confidence to say that the return on a video is fantastic. It pays for itself. Simply speaking, people rely on video to complete their research before they choose a school, so it only makes sense that you start leveraging video now to help your target audience with that.